"Have you ever lost your temper to your parents? Especially when you are teaching your parents to use the smartphone, the temper suddenly like a nuclear bomb falling, and “Boom” eventually blowing everything into smoke. Communicating with parents is not a battlefield full of flames. The relationship between children and their parents is like the closest stranger, like a distanced friend, and an enemy in war. The ""Shorten the longest distance"" advertising proposal explores the relationship between parents and children from the online shopping of senior consumers, and uses ""distance"" as the theme to express the gap. It is hoped that the audience can actively change the way they communicate with their parents through HKTVmall Lite."