The pressure cannot be covered, but it can disappear. Studies found that when our brains are stressed, the brain might trigger our fidgeting behaviour to offload that stress. However, fidgets are assumed by onlookers to be bored, impolite, or not paying attention. Fidgeting movements are also a distraction for others. Therefore we need to take another way to offload our stress instead.Horoyoi's 3% low alcohol content allows you to relax and eliminates the fidgets. It helps you to relieve stress without getting disliked by onlookers.

As a human we often have a lot of desires, we cannot control ourselves completely rationally. There are too many things that we cannot change or control. There is so much pressure from the outside world. Sleep may not solve the problem, not to mention that the current problem is not able to feel sleepy. Therefore, our sophisticated Body and our pure Soul are often in a state of conflict when it comes to the time to go the bed.The idea of the project is to describe our body and soul can be separated. While the Body is not really to rest, the Soul can still rest first.

There is a Chinese idiom, ‘養兒一百歲長憂九十九’, meaning that nursing kids for 100 years, worrying about them for 99 years. It is normal for parents to worry about children, but to arrange everything in order to prevent them from experiencing failure, it is over-protection. In fact, caring less is the best way to make them grow faster and more. Meanwhile, sons and daughters also hope not to be controlled by their parents in adulthood and pause between years of study to explore the world.Gap Year is common to hear but usual to be taken by HK students. However, gap year allows students to break through. The project ‘Keep your eyes away from your kids’ reminds parents that it is time to free their sons and daughters. At the same time, it reminds sons and daughters to explore the world in adulthood. While the imagined client, EF is an educational agency that offers tailor-made gap year program which eliminates the misconception about gap year of doing nothing.

Music Images is a music education and planning company.Due to the Hong Kong fast culture, a lot of parents and children only focusing on getting highest grading results in a shortest limit of time without noticing the quality of music education.Therefore, we would like to recall how process matters in children's learning to the parents and general public.There would be a series of three advertising videos, followed by roadshow ads and a website game page.

The law is suppose closely related to people's daily lives. But peoples feels serious and difficult to know. In the word of the square, the law is very "off the ground", which means that it does not know that people are suffering. The purpose of this work is to bring the law to the ground with various creative methods in order to draw the public's attention to the law, expecting to achieve 3 main goals, firstly, I would like to strengthen the relationship between the public and the law. secondly, hoping the public could think about legal issues. thirdly, to cultivate the habit of the public voice.

Using different perspective to digest the case, do not rush the share the information. And we need a period of time to digest it, not just 1-2 minutes, maybe 1-3 years or even more.

Ever experienced the moment where you are annoyed of being ALONE? Annoyed from interruption? Even annoyed with the society? Spotify Premium Family now allowing users to connect with others.Introducing a family can be unrelated in which free users could switch to Premium account by seeking their ideal ‘informal-family member(s)’ to share the premium family subscription. Encourage users to create their own ‘family’ by approaching their surrounding people or even strangers, gathering a maximum of 6 members to enjoy the Premium Family. With Spotify, we are related if we were unrelated. Develop the bonding between each other, “Be my family member” is use to crystallise the bonding in a light-hearted way, adding a value to connect people in these days when the society is split.

Do you have a father?Father absence is under a certain degree of concern in western countries. However, the issue has vanished in the patriarchal Chinese context. Fathers in Hong Kong love to use "busy" and "not good at communication" as excuses for missing in the growth of their children. They underestimate the role and responsibilities of fathers and caused the children’s physical and mental defects.In “Seven Daddy Sins”, the bad impressions of fathers are exaggeratedly presented. By purchasing AXA Precious Mom and Child Insurance, we hope all daddy-to-be will think more and treat their father identity seriously. People love to defence for mistakes, but you can choose to be honest in front of your child.

"Have you ever lost your temper to your parents? Especially when you are teaching your parents to use the smartphone, the temper suddenly like a nuclear bomb falling, and “Boom” eventually blowing everything into smoke. Communicating with parents is not a battlefield full of flames. The relationship between children and their parents is like the closest stranger, like a distanced friend, and an enemy in war. The ""Shorten the longest distance"" advertising proposal explores the relationship between parents and children from the online shopping of senior consumers, and uses ""distance"" as the theme to express the gap. It is hoped that the audience can actively change the way they communicate with their parents through HKTVmall Lite."

The phenomenon of homelessness has always been existing for years in Hong Kong, the general public tends to blame on them, e.g. homeless people are lazy, not being hardworking, so they would stay on the street. However, these accusations simplify the reasons. The macroeconomic situation usually the culprit that forces underprivileged people to move to street living. The philosophy of this project is hoped to get primary and secondary schools to hire homeless people as a janitor by building their positive image, which could give them a job and a place to live, also a second chance to live their second life.

BackgroundSurviving indie music in Hong Kong is tough. The local policy does not provide support for performance venues. Indie musicians believe live houses or festivals are the only way to gain exposure. Meanwhile, they perceive the lack of opportunity to perform affects their career. Therefore, Vans as an important icon to street culture took this opportunity to connect the brand with independent music street performances.ObjectiveTo help unestablished indie musicians in Hong Kong to expand their fanbase StrategyGet 'startup' indie musicians Who think music is doom in HK To perform more outdoor By telling them stages and audience are anywhere MechanicsIn this campaign, Vans transforms various street walls into the performance stages and invites indie musicians to perform in the public. Indie musicians can scan the wall to check-in, and the walls would link to the online platforms so that audience can connect to the indie musicians’ Spotify and listen to their music.

As we know procrastination is a habit and most people think it’s a bad habit. Some of them may think this habit would disturb their life schedule seriously. But it is a habit that difficult to avoid or quit as the procrastination is an innate habit of a human being. Therefore, I would like to through an advertising campaign to encourage the target audience through the historical artists to face the procrastination with an optimistic attitude as it is an innate habit which cannot quit completely and tell the audience by using a message.

“Waste” means useless? “Waste” means valueless?Nowadays, many consumers like to judge by appearance and disregard the value behind the product when making their purchase decision, especially for environmental-friendly product. From their point of view, upcycling product is only “imperfect” and "valueless" merchandise made by “waste”."F My Life” campaign dives into the topic of “waste”, aims at removing the negative label attached to “waste” through the “F-stories” of different young adults. Audience are encouraged to redefine and discover the value of “waste” from another angle, just like FREITAG believes the story behind each upcycled material make their products become one of a kind.

Majority love being flattered, but not flattering others.Why do not people flatter others? Flattery could make others happy through compliment. However, people in Hong Kong often assume this action as a negative way. Most people will predict that flatterers were aiming to achieve a purpose when they compliment others. In view of this, people in Hong Kong seldom compliment boss, or even others because they are afraid that their flattery or compliment is assumed as a negative way. Actually, a suitable flattery can have a positive influence on you and others.What if we flatter others by one word to achieve win-win. Consequently, it might make others delighted as well as we get successful. You can easily achieve success, if you could flatter boss, co-workers, girlfriend or even friend.

Close to 800 000 people die by suicide every year; that’s one person every 40 seconds. In Hong Kong, according to a voluntary organisation, in the first 3 month of 2019, 20 teenager aged 15- 24 had already taken their lives. Odd enough, death is still a taboo, that people don’t want to talk about. Especially when death is inevitable.Study has shown that nearly 50% of the suicides cases committed suicide within two months after suggesting suicidal. In other words, even in identifiable cases, we still failed to prevent suicide.The aim of this project is to implant suicide precaution thoughts, by positively experiencing suicidal thoughts. Consider this campaign as a vaccine or a fire drill of mind, the key of suicide prevention is to experience it beforehand, then gain the upper hand.

Background: In Hong Kong, no matter what the society or the older generation, they believe that the youngsters, the post 90s, who are not hardworking, and cannot overcome hardships.Insight: In fact, new definition of youngster’ hardship is created, as they are suffering in mental, stressful and intangible hardship, no longer in physical and labour. Their hardship experiences are unique and personal, it can only be understandable by the young generation.Strategy: GET: The youngsters, the post 90s, who was suffering from hardshipTO: Understanding that Heroes Beer co will overcome the suffering together with themBy: Telling them those who understand you will understand.Creative idea: The creative idea is based on the suffering that experienced by the post-90s generation. Presenting a statement “The hardship that the post 90s suffered, give strength to become a hero to overcome numerous of difficult situations.” With a tagline: We don’t see these as suffering（我地唔覺得呢啲叫捱）

Dose love last forever? This is hard to be assured, but there is one thing that is sure, our love towards our clothes is very short lived. In the modern world, we are all taught to buy way more than we need and dump whatever we don’t need or want anymore. Hong Kong’s wasting issue has always been a heated debate. We love fashion but we also grew out of love fast, we just can’t help it.For that reason, “The unwanted project” is rolled out.“The Unwanted Project”, is dedicated to all the things people used to like and want. It acts as a reminder to people for those things that they do not remember anymore. The project is aiming to trigger audiences’ memories, their old memories. This is also going to be an ongoing project for finding the unwanted pieces, the old fashion trend we all once loved but do not remember them or even hate them now. This is almost like breaking up and ending a relationship which inspires the tagline and the poems in the videos.

Rain is just an excuse.

An excuse to love.

An excuse to escape from your trouble issues.

An excuse to rethink about the meaning of your life.

#Be my excuse

The word ‘I’ appears from time to time when I browse the social media, yet neither of them is able to represent the real me. There seemed to be the absence of me in this spectacular world, being ignored as if I have never existed. While in songs and lyrics, we could find our genuine feeling.

These days, it is common to see women at the public toilet or transport are secretly filmed or even be sexually harassed or tracked, but most of the girls choose not to report and remain silence. It is a common phenomenon which is not just happens to one girl. When they give up their right to speak out, they are perceiving themselves an physical object, like an orange, a chair, and a computer. That call self-objectification. This study aims at designing a set of advertisement campaigns, targeting 16-30 years old women who concern about sexual harassment issues. By creating resonance with Dove, courageous woman are empower to speak out and not to perceive themselves as an physical object without the right to voice out when suffering from sexual harassment.

The reason is young adults would buy ready pack or instant food in supermarket because of convenience. But they are not willing to eat those foods. In fact, there are many ways to cook conveniently, such as following the recipes that provided from the Hong Kong Market and cooking tips and experience from the stall owners. Hong Kong Market can show "You can have better food in a same time" in this project.