For many years since the colonial government, the unlicensed hawkers have been facing struggles to survive as selling things on the street is illegal. The government’s rules and the monopoly of the shopping mall are the root problem causing the decline of the street market culture. People do not have much understanding of the livelihood and cultural value of those hawkers, some of people might even think that they should not sell things on the street which is an illegal activity.

A.M. market is a cultural promotional campaign that we want the general public to change the misunderstanding of unlicensed street market culture. The ultimate goal of the project is to encourage people to discover the attractiveness of midnight and dawn market through promoting Hong Kong tourism and improving the images and experience of street market culture.