This project proposes a future scenario where our home products predict and manipulate us for the betterment of our lives. The motivation behind this project was to speculate how technological advances would happen inside our homes, where autonomy is not the main drive in innovation, but well-being and predictive controls.

Current grocery stores and markets are using primitive consumer reward systems like membership cards and bundle purchases. Is there a more complete process for bringing benefits to both consumers and brands? And that leads me to make use of better technology, big data, and hyper-personalization.Buyology is a near-future speculative project inspecting the combination of big data and consumerism. It is about a grocery store scenario and how technology helps our buying decisions. Tackling with choices, prices, and sales, Buyology aims to create new thinking towards purchases and big data.