Current grocery stores and markets are using primitive consumer reward systems like membership cards and bundle purchases. Is there a more complete process for bringing benefits to both consumers and brands? And that leads me to make use of better technology, big data, and hyper-personalization.Buyology is a near-future speculative project inspecting the combination of big data and consumerism. It is about a grocery store scenario and how technology helps our buying decisions. Tackling with choices, prices, and sales, Buyology aims to create new thinking towards purchases and big data.

20 days of dyslexia is an interactive experience package that simulates what it is like being dyslexia. By going through the 20-days game package, children can, day-by-day, having more understanding on dyslexia and train up their empathy towards people that may differ from them. The game package contains an interactive storybook and an experience game that can play on the tablet. A storytelling approach will be used to introduce different difficulties of dyslexia and then, children can experience those symptoms and hardships through a first-person view game section. Dyslexia characteristic will be used as game rules, so when kids trying to win the game, they are actually getting along with dyslexia. In order to provide an equal and harmonious learning environment to dyslexic learners, it is important for every child to build up empathetic understanding about dyslexia.

This project aims to provide new opportunities for Volkswagen in 2040 by turning the company into a technology service provider. For the customers who want to own a vehicle. Volkswagen would deliver a customised vehicle which will be unique to customers identity, made possible due to 3d printing facility while the drivetrain platform comes on demand. For those people who do want to own can a rent a shared id pod. This flexible architecture allows Volkswagen to serve different customers and being a service provider provides a recurring income to the company. It is only possible for Volkswagen since its the oldest brand in China and customers in Shanghai have a liking for German products. Additionally, the range of brands owned by Volkswagen Group allows the brand to deliver unique pods based upon customer choice of brands like Audi, Bentley etc.