Dose love last forever? This is hard to be assured, but there is one thing that is sure, our love towards our clothes is very short lived. In the modern world, we are all taught to buy way more than we need and dump whatever we don’t need or want anymore. Hong Kong’s wasting issue has always been a heated debate. We love fashion but we also grew out of love fast, we just can’t help it.For that reason, “The unwanted project” is rolled out.“The Unwanted Project”, is dedicated to all the things people used to like and want. It acts as a reminder to people for those things that they do not remember anymore. The project is aiming to trigger audiences’ memories, their old memories. This is also going to be an ongoing project for finding the unwanted pieces, the old fashion trend we all once loved but do not remember them or even hate them now. This is almost like breaking up and ending a relationship which inspires the tagline and the poems in the videos.

"In Hong Kong, people send 110,000 tonnes of textiles to landfills every year, meaning that on average we throw out around 1,400 t-shirts every minute. Recently, Minimalism is the new trend around the world which encourages people try to learn different decluttering strategies on clothing. In this project, we introduce people to these declutter strategies and support them to develop a decluttering habit from their wardrobes. Our vision is to improve the consumption habits of the teenager 18-26. The goal is to build a slow fashion community that cultivates their members to be more mindful of what fits them the best."

In Hong Kong, people send 110,000 tonnes of textiles to landfills every year, meaning that on average we throw out around 1,400 t-shirts every minute. Minimalism is the new trend around the world which encourages people learn different decluttering series on clothing. Our vision is to improve the consumption habits of the teenager 18-26.The goal is to build a slow fashion community that cultivates their members to be more mindful of what fits them the best.