RoleRoad offers global travellers with local experience packages through a persona roleplay app with interactive technology. Hong Kong tourism has used ‘Shopping paradise’ as a promotion strategy for many years. Because of the popularity of online purchasing, shopping in Hong Kong is losing its advantages. There is an urgent need for creative change. RoleRoad believes that storytelling through a local persona in a first-person perspective is the best way to immerse yourself in a comprehensive and entertaining experience. After arriving in Hong Kong and downloading our app, travellers can choose stories of Hong Kongers. They will become the main character of the story, walkthrough local locations, shops, restaurants, and experience local life from a local perspective. Through RoleRoad, we hope to create new and fun Hong Kong travelling experience to global travellers, promote local brands and facilitate the recovery of Hong Kong tourism.

As we know procrastination is a habit and most people think it’s a bad habit. Some of them may think this habit would disturb their life schedule seriously. But it is a habit that difficult to avoid or quit as the procrastination is an innate habit of a human being. Therefore, I would like to through an advertising campaign to encourage the target audience through the historical artists to face the procrastination with an optimistic attitude as it is an innate habit which cannot quit completely and tell the audience by using a message.

We are the Generation Y, as we born and grow up with the Hong Kong Administrative Era, we are the creature of the era without experiencing any era shifting. It is no doubt that we have the sharpness vision on elaborating our current era and values in Hong Kong. “2020” is an authorship project to represent our vision, aims to provide an alternative vision for Hong Kong citizens to coexist in current Hong Kong. Substitutes into the young generation's vision to elaborate on the Hong Kong values in Hong Kong Administration Era (1997-2047). “2020” is a project through 22 Hong Kong individual values, to create 22 conceptual explorations, to clarify people could base on individual values to influence Hong Kong society, to figure out G(Y) imagination to Hong Kong values and future.

RoleRoad offers global travellers with local experience packages through a persona roleplay app with interactive technology. Hong Kong tourism has used ‘Shopping paradise’ as a promotion strategy for many years. Because of the popularity of online purchasing, shopping in Hong Kong is losing its advantages. There is an urgent need for creative change. RoleRoad believes that storytelling through a local persona in a first-person perspective is the best way to immerse yourself in a comprehensive and entertaining experience. After arriving in Hong Kong and downloading our app, travellers can choose stories of Hong Kongers. They will become the main character of the story, walkthrough local locations, shops, restaurants, and experience local life from a local perspective. Through RoleRoad, we hope to create new and fun Hong Kong travelling experience to global travellers, promote local brands and facilitate the recovery of Hong Kong tourism.

Under the advancement of technology, transitional designs are replacing by technology. We pay bills by using an e-wallet. We listen to music by using an app. Communication design gradually becomes homogeneous and emotionless.

However, graphics are like a container of emotion, giving people an enrichment of the inner mind and connecting each other in society. So, this project aims to explore the possibility of how graphics can take a stake in a technology-driven society.

Emo-flow is an interactive graphic design approach combined emotion and data. Based on audiences’ data, 25 emotions visualised into graphics for designers as a reference to create graphics. This design project takes an art project (to promote artists who in the field of music, writing and drama) as a background. The design approach would be applied to the promotional items (e.g. tickets, posters and leaflets) for the project’s activities.

Muse is an experimental design project studying the musical perception of human through three installation experiences. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.

The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. It resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.

RoleRoad offers global travellers with local experience packages through a persona roleplay app with interactive technology. Hong Kong tourism has used ‘Shopping paradise’ as a promotion strategy for many years. Because of the popularity of online purchasing, shopping in Hong Kong is losing its advantages. There is an urgent need for creative change. RoleRoad believes that storytelling through a local persona in a first-person perspective is the best way to immerse yourself in a comprehensive and entertaining experience. After arriving in Hong Kong and downloading our app, travellers can choose stories of Hong Kongers. They will become the main character of the story, walkthrough local locations, shops, restaurants, and experience local life from a local perspective. Through RoleRoad, we hope to create new and fun Hong Kong travelling experience to global travellers, promote local brands and facilitate the recovery of Hong Kong tourism.

Death is a universal forbidden topic that appears all over the world. In western developed countries society, such as Americans also views death as a denial culture (Aries, 1974). This denial phenomenon seems to affect Chinese society as well. Negative emotions and horror are easily spread among people's thoughts because of the mystery of death. The influence of communication about death maybe underestimates by people.

“Hello, Death” is a project that invites the public to know more and investigate the “taboo” topic Death. The project aims to raise awareness and rediscover the value of death. To reduce the misleading concept which is caused by the traditional culture. Through this project, readers may view death from another perspective. A variety of presentation methods such as illustration, publication, and web design will be applied within the project. Illustrations are used to present the afterlife imagination of different people.

BetterBuzz is a phone and life balance project that helps people build their own personal sense of digital wellbeing, focus on quality experiences, and improve their concentration. This project also helps the audiences to understand the cause behind through design solutions. Moreover, it encourages people to focus on important issues rather than phone. Ultimately, to promote phone and life balance.